General Guidelines

File Delivery

All files should be 72 pixels/inch resolution. 

All files should be set to RGB color mode. 

All asset delivery should include a layered .psd file and all optimized files should be in .png or .jpg file formats.

Design Guidelines

All fonts must be legible and must be in full pixel size (no fractional font size).  

For all non-branded text, use SEO-friendly fonts. 

Buttons and links should follow Style Guide.

Design Guidelines: Buttons

Design Guidelines: Type Styles

Design Guidelines: Type Styles