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Want to know what makes Evisu Jeans so special?

Evisu has spent the last 10 years developing their jeans to be as authentic as today’s vintage jeans can be.

All Evisu jeans are made of vintage selvedge denim. This means that the denim is made on old style shuttle looms rather than modern projectile looms. In simple terms this means that the cross thread in the weaving process goes back and forth during the weaving process. But modern looms, shoot each cross thread through individually, hence the edge of the cloth is frayed rather than clean (although brands who are only interested in making quick money, try to cash in by faking the smooth selvedge by stitching up the frayed edge afterwards).

No shuttle looms have be made for over 40 years as they can only make cloth about 30 inches wide whereas projectile looms can make fabric 60 inches or even wider for much less money. All the looms that make Evisu denim are practically antiques and about as reliable as a 50 year old car. Because the fabric made on these looms is so narrow we need approximately 3 yards to make each pair of jeans. To maximize the usage, the traditional method was to have a straight outside seam and cut right up to the selvedge so that when you turn the jean up you see the two selvedge edges of the denim stitched together. You can also see it on the inside of the coin pocket.


Also, all of our denim is indigo dyed by loop dying machines. Again, these are rare and ancient machines which basically feed a rope of cotton yarn through vats of indigo dye and then back out and up to the roof of the factory to allow the indigo to oxidize before the ‘rope’ goes back down into the next vat. Evisu denim has a minimum of 16 dips and some styles have 30 dips, hence the deep blue color.